Chrysler Brand Wins 2008 Kelley Blue Book Brand Image Award

• Consumer perception data leads to Chrysler brand being chosen for a best exterior design honor
• Award reinforces brand's standing as the leader in design, agile performance and innovative technology

Auburn Hills, Mich., Mar 25, 2008 - The Chrysler brand's reputation as a leader in design, agile performance and innovative technology at a great value was reinforced by Kelley Blue Book, the leading provider of new- and used-vehicle information, as the brand received a 2008 Kelley Blue Book Brand Image Award.

The Chrysler brand won for Best Exterior Design – Non-Luxury Sedan/Coupe/Hatchback at an award ceremony held in New York City on March 19 as part of the New York International Auto Show media preview week. Chrysler brand vehicles include the Chrysler Sebring Sedan and Sebring Convertible, PT Cruiser, 300, Town & Country, and Aspen.

The Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. They are based on consumer automotive perception data from Kelley Blue Book Marketing Research's Brand Watch Study.

"This is a great honor for Chrysler as it is based on consumer perceptions of our brand," said John Plecha, Director – Chrysler/Jeep® Marketing and Global Communications. "Products like the Chrysler Sebring, 300, and Town & Country have put us at the forefront of the industry in terms of style, design and innovative technology at prices that surprise and delight our customers. It is terrific to see the Kelley Blue Book Brand Watch Study reinforce that consumers embrace striking designs."

"Understanding brand perception is important to gauging vehicle value," said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and kbb.com. "Because brand is very important to consumers as they decide which vehicles they are considering and, ultimately, what vehicles they will buy, it is important to study their perceptions of various brands, the attributes that contribute to perceptions, and how those perceptions shift over time."

In total, Kelley Blue Book handed out 17 awards to automotive brands.

Information on the full lineup of award-winning Chrysler vehicles is available at www.chrysler.com.

http://www.chrysler.com/en/experience/news/articles/?guid=2008_3_25_300_kelley_blue_book